Marketing is continually evolving. This course represents the leading edge of marketing by covering the most innovative and modern marketing practices. Topics include branding, experiential marketing, interactive marketing and holistic marketing. This course not only covers contemporary marketing practices but also reveals the psychological mechanisms that drive their success. Students will use a mix of theory and brainstorming within synchronous sessions to develop an optimal brand strategy. By the course conclusion, students will have a rich understanding of the most innovative marketing practices and how to leverage them through the creation and development of a brand. Credits: 2