Prospective students who submit their completed application by Friday, Oct. 3, 2025, will receive a $1,000 scholarship toward their first course starting in October 2025 (Fall 2).* Apply Now.
M.S. in Business Analytics
Graduate in 12–16 months with expert training in Tableau, Power BI, SAS, Advanced Excel and More.
Tell us about yourself.
100 Percent Online or Hybrid
Complete the program fully online or pursue a mix of on-campus and online coursework that suits your schedule.
Tuition Under $24K
Earn your degree and advance your career at an affordable tuition.
No Prerequisites or GMAT/GRE Required
Learn industry-standard skills and expertise, no prerequisite coursework required.
Optional Concentrations
Hone your skills in a specific area with an optional concentration in data science, finance or marketing, or choose any elective courses that fit your goals.
Master In-Demand Analytics Skills
Students in the M.S. in Business Analytics program learn industry-standard tools, how to interpret and organize data — and ultimately develop strategic, data-informed solutions to business challenges.
Career Outcomes
Potential career paths for graduates of the Master of Science in Business Analytics program include:
Senior business analyst
$92,812
average annual salary
Business insights and analytics manager
$110,324
average annual salary
Senior manager, business analytics
$136,515
average annual salary
Source: Payscale, 2025
Apply Now — Business Analytics Deadlines
No. 5
Most Innovative Schools
Merrimack College was named No. 5 in Most Innovative Schools, Regional Universities North, by U.S. News & World Report (2025).
No. 39
Regional Universities North
Merrimack College was named No. 39 in Best Regional Universities North by U.S. News & World Report (2025).
NECHE-Accredited
Merrimack College is accredited by the New England Commission of Higher Education (NECHE).
Why Merrimack
Merrimack prepares students to become proficient in industry-relevant tools most private sector, government and nonprofits utilize for analyzing and presenting data. Course materials are aligned for students seeking additional certifications, though some certificate knowledge areas may require elective coursework. Students graduate with a portfolio of work samples to showcase to future employers.
- Tableau
- Power BI
- SAS
- Advanced Excel
- ParseHub (elective)
- Google Analytics (elective)
- R/Python (elective)
Frequently Asked Questions
M.S in Business Analytics students have the option to complement their coursework with concentrations in data science, finance or marketing — and take such data science courses as R and Python Programming and Predictive Modeling, finance classes as Financial Statement Analysis & Interpretation and Quantitative Methods & Financial Modeling, or marketing coursework as Digital Marketing Implementation & Optimization and Driving Business Success with Marketing Analytics.
Yes. Through FAFSA student loans and other options. Request more information, and an enrollment advisor will contact you to answer your questions.
Connecting with an enrollment advisor will help you:
- Understand the program admission criteria and know whether you’re eligible to apply
- Gain insight into application best practices and how to submit a strong application
- Know what to expect in your online classroom, including the level of faculty interaction, program outcomes and more
- Have an immediate line of support for questions about this online data analytics master’s program
Become an Expert in Industry Tools To Analyze and Present Data
Gain relevant knowledge while expanding your skills in analytics and other business areas with a flexible degree.
Get Started*This scholarship applies only to the Fall 2 term and does not roll over to subsequent terms. It is not combinable with Double Warrior scholarships, fellowships and corporate partnership discounts. For CSC 6000, this scholarship will be applied to the second course.