Digital Marketing Implementation & Optimization (DMIO) is the heart of marketing and communication between companies and consumers in the new digital era. With the prevalence of online marketing and various media promotion strategies such as email marketing, e-commerce sites, social media marketing, and podcast and live streaming, the knowledge hands-on practice of DMIO best practices has become for business success.necessary and urgent for current marketing and business students to learn and practice before joining the professional world. Specifically, students will gain exposure to concepts and practices of digital content creation, digital and social media marketing, inbound and outbound marketing, and CRMs and marketing terms. Students will learn how to measure SEO, KPIs and ROI, affiliate and sponsored marketing, e-commerce via website and APPs, and digital privacy. These DMIO concepts and skills are helpful for students who: (1) plan to pursue a marketing and communication-related career; (2) want to create content and conduct digital marketing for their own startups; and (3) have the desire to enjoy the process of developing marketing content and thinking creatively. Credits: 2