Marketing is continually evolving. This course represents the leading edge of marketing by covering the most innovative and modern marketing practices. Topics included in this iteration of the course are branding, experiential marketing, interactive marketing and holistic marketing. This course not only covers contemporary marketing practices but reveals the psychological mechanisms that drive their success. — each week the students will learn a new psychological tool. Students first create a brand for any type of product/service/person they want. Then throughout the course, they will develop that brand through weekly assignments and synchronous sessions related to modern marketing practices. Students will use a mix of theory and brainstorming within synchronous sessions to develop an optimal brand strategy. By the course conclusion, students will have a rich understanding of the most innovative marketing practices and how to leverage them through the creation and development of a brand. Credits: 2