MS in Product Management

Product Management Program

Program Benefits and Overview

Experiential Learning & Online Learning

Curriculum & Industry Aligned

Experiential Learning

Industry collaborators who were part of the development of this program insisted that students should be better prepared to join organizations with a specific level of understanding and experience. As one of the most important necessities for this program, experiential learning concepts developed for this curriculum ensure that students gain industry product management experience while learning new concepts.

Students participate in immediate application of program concepts as a paramount objective for our Product Management program, and Merrimack is committed to providing these valuable learning opportunities for our students.   Many of the students that come into this program already have a strong knowledge base that has been driven by prior learning and the professional knowledge they have secured in their career. The true value of this program is tapping into the entrepreneurial spirit of our students behind these new experiential exercises and uncovering a drive to succeed in business strategy and innovation.

APPLIED LEARNING FOR MULTIPLE INDUSTRIES

Product Management Experiential Learning Projects

The true value of an Experiential Learning project is to learn the concepts by actually putting them into practice. Examples of some of the projects covered in this Product Management program are noted below.  Here you will see what types of skills you will be developing, and how the these concepts relate back to the industries they support.  As students learn key concepts through this “hands-on” process, it will help better prepare our students for the challenges in the product industry.

Click below to learn more about some of our program projects

PROJECT – PLAN A NEW PRODUCT DEVELOPMENT PROGRAM

SKILL AREAS ADDRESSED

• Identify product opportunities
• Define product specifications
• Apply concept development, selection and testing methods
• Apply concept refinement and product architecture tools
• Utilize industrial design and DFE, DFR, DFM
• Select prototyping approaches
• Define intellectual property considerations
• Apply product development economics, scheduling and management tools

INDUSTRY CONNECTION

Project is built around a real-world new product effort, selected by the student, in the industry sector of their choice

SKILL AREAS ADDRESSED
  • Define product value proposition to organization
  • Define product value proposition to customers
  • Define product positioning
  • Define product pricing framework and competitive approach
  • Identify all elements of product offering
  • Define product offering plan and lifecycle
  • Identify channel placement strategy
  • Identify promotional strategy
  • Define customer engagement strategy
  • Define product lifecycle strategy
INDUSTRY CONNECTION

Project is built around a real-world product line, selected by the student, in the industry sector of their choice

SKILL AREAS ADDRESSED

  • Apply, analyze and evaluate new product development tools and techniques as they are used to create new offerings in the focus area product environment
  • Apply, analyze and evaluate product marketing and management tools and techniques, as they are used to market product offerings in the focus area product environment
  • Apply, analyze and evaluate general innovation tools as they are used to create innovative new products in the focus area product environment
  • Apply, analyze and evaluate product life cycle management, product economics, product portfolio management and project management tools and techniques for the focus area product environment
  • Evaluate, synthesize and communicate the key project outcomes

INDUSTRY CONNECTION

Project is built around real-world potential product/services opportunities submitted by industry, and selected by the student, in one of three focus area tracks of the program:

  • Life Sciences
  • Software, Web and Mobile
  • Complex Technological Products

Experiential Learning

Industry collaborators who were part of the development of this program insisted that students should be better prepared to join organizations with a specific level of understanding and experience. As one of the most important necessities for this program, experiential learning concepts developed for this curriculum ensure that students gain industry product management experience while learning new concepts.

Students participate in immediate application of program concepts as a paramount objective for our Product Management program, and Merrimack is committed to providing these valuable learning opportunities for our students.   Many of the students that come into this program already have a strong knowledge base that has been driven by prior learning and the professional knowledge they have secured in their career. The true value of this program is tapping into the entrepreneurial spirit of our students behind these new experiential exercises and uncovering a drive to succeed in business strategy and innovation.

APPLIED LEARNING FOR MULTIPLE INDUSTRIES

Online Learning Format

Built with the part-time learner in mind, this Product Management program will present you with the ability to manage your learning goals while addressing other demands on your time. Many of our students are working professionals and are looking for ways to fit new learning into their schedules. Merrimack’s learning format will allow you to engage in your course curriculum online, while also incorporating critical interaction students expect as part of the graduate degree experience.

You will have opportunities to engage with our industry-experienced faculty, who will help guide you towards building on your current knowledge with skills while enhancing your position as an organizational leader. You will also have the chance to interact with your fellow students, where you can share best practices and build your network.

Learning On Your Schedule

While you can interact with your classmates, and find the best study times for your schedule, the power is also in your hands to determine how many classes you take each session. You can take as many classes as you feel comfortable adding to your busy schedule.

TIME MANAGEMENT

Plan your studies around your schedule.

CLASS ENGAGEMENT

Share Best Practices and Network with Classmates.

COURSE LOAD

You determine how many classes to take each session.

Merrimack College Accolades

Founded in 1947 as a nonprofit institution, Merrimack College is ranked among the top colleges in the nation. Located 25 miles north of Boston, we are dedicated to delivering quality degrees designed with your career at the center.

  • U.S. News & World Report 2021 #45 Best Regional Universities North
  • U.S. News & World Report 2021 #37 Best Value Schools
  • U.S. News & World Report 2021 #9 Most Innovative Schools
  • Money Magazine’s Best Colleges 2020
  • The Princeton Review 2021 Best Northeastern Regional College
  • Apple Inc., Apple Distinguished School
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APPLIED LEARNING FOR MULTIPLE INDUSTRIES