Companies are increasingly participating in global business activities influenced by various institutions, policies and cultural norms. Competing on an international scale presents distinct challenges and opportunities compared to domestic competition, which is critical for today’s business leaders to understand. This course introduces essential concepts for crafting and executing effective global strategies. It highlights the complexities of modern globalization, the impact of politics and international trade regulations on businesses. Additionally, it explores the advantages of becoming a multinational organization and the steps necessary for entering global markets. The course also addresses how physical distance and cultural differences can create social barriers and hinder emotional connections between groups. By combining strategic and communication skills, this course focuses on developing a robust international strategy and effectively conveying it to diverse stakeholders with varying interests. These integrated skills not only help identify optimal strategies for global market entry but also promote cross-collaboration among team members from different countries and cultures.